Several directions for upgrading and transformation of the domestic sewing machine industry
2015-06-08 15:46:55
First, taking the high-end route, the domestic market can also be price-high-priced.
(I) The domestic market has its inherent advantages.
First of all, China is a benevolent sewing power, and the domestic market has huge demand. Although the development of the textile and clothing industry has encountered difficulties in recent years due to the influence of the environment at home and abroad, it also provides an opportunity for the benign development of the industry. As a "close comrade-in-arms" in the clothing industry, the sewing industry has also entered a period of transformation and adjustment. As long as the banner of Made in China is particularly there, the domestic market will always be a very advantageous market. Secondly, the domestic market is more convenient for enterprise brand establishment and service follow-up, and reduces operating costs. In China, between the production and consumption of sewing equipment, the geographical distance is closer, and the transportation and after-sales service of products are more convenient.
(2) Avoid bad competition in low-end markets.
There are two reasons for the serious price war in the domestic market: First, the entry into the domestic market is low. Second, the door is low in the sewing equipment manufacturing industry. The large market of Chinese people is the foundation for the survival and development of the manufacturing industry. However, at the same time, the strong demand for sewing equipment in China has also caused too many production manufacturers. Enterprises are uneven and prices are fierce.
But at the same time, enterprises should also see that the demand space for high-end sewing equipment in the domestic middle and high-end clothing industry is still huge. From the investigation, it is not difficult to find that almost all large textile enterprises choose imported sewing machines for processing and production, and it is difficult to see the shadow of domestic brand sewing machines. In fact, for the same product, foreign machines are full of prices.
(I) The domestic market has its inherent advantages.
First of all, China is a benevolent sewing power, and the domestic market has huge demand. Although the development of the textile and clothing industry has encountered difficulties in recent years due to the influence of the environment at home and abroad, it also provides an opportunity for the benign development of the industry. As a "close comrade-in-arms" in the clothing industry, the sewing industry has also entered a period of transformation and adjustment. As long as the banner of Made in China is particularly there, the domestic market will always be a very advantageous market. Secondly, the domestic market is more convenient for enterprise brand establishment and service follow-up, and reduces operating costs. In China, between the production and consumption of sewing equipment, the geographical distance is closer, and the transportation and after-sales service of products are more convenient.
(2) Avoid bad competition in low-end markets.
There are two reasons for the serious price war in the domestic market: First, the entry into the domestic market is low. Second, the door is low in the sewing equipment manufacturing industry. The large market of Chinese people is the foundation for the survival and development of the manufacturing industry. However, at the same time, the strong demand for sewing equipment in China has also caused too many production manufacturers. Enterprises are uneven and prices are fierce.
But at the same time, enterprises should also see that the demand space for high-end sewing equipment in the domestic middle and high-end clothing industry is still huge. From the investigation, it is not difficult to find that almost all large textile enterprises choose imported sewing machines for processing and production, and it is difficult to see the shadow of domestic brand sewing machines. In fact, for the same product, foreign machines are full of prices.
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