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Several directions of domestic sewing machine industry upgrading and restructuring
Author：Webmaster from： Site Author Data：2015-06-04 15:46:55 Click：12538 channel：NEWS
First, take the high route, the domestic market can not bargain.
(A) the domestic market has its inherent advantages.
First of all, China is a big country doing my sewing, huge domestic market demand. Although affected by the environment at home and abroad in recent years, the development of textile and garment industry encountered difficulties, but also for the sound development of industry provided an opportunity. As the garment industry, "close ally", the sewing industry has just entered a transition period of adjustment. As long as China-made banner, especially in the domestic market is always the most advantageous market. Second, the domestic market is more easy to follow a corporate brand and services, reduce operating costs. Between the production and consumption of both domestic and sewing equipment, geographic distance closer, product transport and after-sales service more convenient.
(B) the low-end market to avoid unhealthy competition.
Domestic market price war seriously for two reasons: First, the domestic market access threshold is low. Second, sewing equipment manufacturing industry threshold is low. Chinese people to survive in manufacturing large market development foundation, but at the same time strong domestic sewing equipment demand also caused a situation manufacturers too diverse, mixed enterprises, fierce price competition.
But while enterprises should also see that domestic demand for space in high-end high-end apparel sewing equipment is still huge. Difficult to find from the survey, almost all large-scale textile clothing companies choose to import sewing machine for processing and production, it is difficult to see the shadow of domestic brands of sewing machines. In fact, the same product, the price of foreign machinery full several times higher than the domestic. If the domestic sewing machine brand from the science and technology closer, then whether to build the brand image, or improve product profits, gains are incalculable. At this point, some of the force of the leading companies, such as New Jack, leap, in the Czech Republic, standards, Toyama and so made no small achievement, there are a number of large domestic textile clothing companies began to select these brands of machines to replace imports foreign equipment, which is the pride of the domestic sewing machine industry.
Second, to revive the glory of household sewing machines, the transition is not a wish to turn the market.
According to the survey, customers in recent years significantly increased the purchase of household sewing machines, in addition to enthusiasts and middle-aged women handmade cloth four or five years old, even young people started to sew their own hands to produce something special interest. The home sewing machine began the transition from the old machine to the electric sewing machine. It is believed that up to the person in charge of household sewing machines sewing Wu Xuan, compared with last year, the growth rate of consumption of electric sewing machine more than 50%.
For the return of household sewing machines, chairman Qiu Jibao Leap Group, he said "In the past China household sewing machine to make clothes with their own hands, and now an affluent life, and sewing it into a culture, can reflect a person's personality, reflect family culture. "
Domestic household electric sewing machine, starting at six or seven hundred, mostly in the price of imported twelve thousand dollars. In contrast, domestic brands accounted for a great price and market advantage. Analysis of the industry, household sewing machine industry will usher in a "second spring."
Third, Southeast Asia and the emerging markets is expected to become sewing industry.
America has been the largest sewing machine industry export market, but also export profit center businesses. But far away from China due to high operating costs, the general strength of the sewing business is limited, it is difficult to compete.
and because the European debt crisis and the weak US economy, along with rising production costs in China, in China there is a tendency to weaken, Southeast Asia has begun to undertake the manufacture of low-end orders girders. States manufacturers have thrown Hydrangea to Southeast Asia, the expansion of the local garment production and procurement. This is the domestic garment and sewing industry has brought against the same time, to a certain extent, created a new market of sewing equipment exports.
(A) the domestic market has its inherent advantages.
First of all, China is a big country doing my sewing, huge domestic market demand. Although affected by the environment at home and abroad in recent years, the development of textile and garment industry encountered difficulties, but also for the sound development of industry provided an opportunity. As the garment industry, "close ally", the sewing industry has just entered a transition period of adjustment. As long as China-made banner, especially in the domestic market is always the most advantageous market. Second, the domestic market is more easy to follow a corporate brand and services, reduce operating costs. Between the production and consumption of both domestic and sewing equipment, geographic distance closer, product transport and after-sales service more convenient.
(B) the low-end market to avoid unhealthy competition.
Domestic market price war seriously for two reasons: First, the domestic market access threshold is low. Second, sewing equipment manufacturing industry threshold is low. Chinese people to survive in manufacturing large market development foundation, but at the same time strong domestic sewing equipment demand also caused a situation manufacturers too diverse, mixed enterprises, fierce price competition.
But while enterprises should also see that domestic demand for space in high-end high-end apparel sewing equipment is still huge. Difficult to find from the survey, almost all large-scale textile clothing companies choose to import sewing machine for processing and production, it is difficult to see the shadow of domestic brands of sewing machines. In fact, the same product, the price of foreign machinery full several times higher than the domestic. If the domestic sewing machine brand from the science and technology closer, then whether to build the brand image, or improve product profits, gains are incalculable. At this point, some of the force of the leading companies, such as New Jack, leap, in the Czech Republic, standards, Toyama and so made no small achievement, there are a number of large domestic textile clothing companies began to select these brands of machines to replace imports foreign equipment, which is the pride of the domestic sewing machine industry.
Second, to revive the glory of household sewing machines, the transition is not a wish to turn the market.
According to the survey, customers in recent years significantly increased the purchase of household sewing machines, in addition to enthusiasts and middle-aged women handmade cloth four or five years old, even young people started to sew their own hands to produce something special interest. The home sewing machine began the transition from the old machine to the electric sewing machine. It is believed that up to the person in charge of household sewing machines sewing Wu Xuan, compared with last year, the growth rate of consumption of electric sewing machine more than 50%.
For the return of household sewing machines, chairman Qiu Jibao Leap Group, he said "In the past China household sewing machine to make clothes with their own hands, and now an affluent life, and sewing it into a culture, can reflect a person's personality, reflect family culture. "
Domestic household electric sewing machine, starting at six or seven hundred, mostly in the price of imported twelve thousand dollars. In contrast, domestic brands accounted for a great price and market advantage. Analysis of the industry, household sewing machine industry will usher in a "second spring."
Third, Southeast Asia and the emerging markets is expected to become sewing industry.
America has been the largest sewing machine industry export market, but also export profit center businesses. But far away from China due to high operating costs, the general strength of the sewing business is limited, it is difficult to compete.
and because the European debt crisis and the weak US economy, along with rising production costs in China, in China there is a tendency to weaken, Southeast Asia has begun to undertake the manufacture of low-end orders girders. States manufacturers have thrown Hydrangea to Southeast Asia, the expansion of the local garment production and procurement. This is the domestic garment and sewing industry has brought against the same time, to a certain extent, created a new market of sewing equipment exports.
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